Priority 1: Google Business Profile (Free)
Your Google Business Profile is the single highest-ROI marketing investment available to notaries — and it is completely free to create and optimise. A fully completed profile with professional photos, complete service listings, and an active review accumulation strategy can generate 10-20 inbound calls per month in a mid-sized US market. If you have not done anything else yet, setting up and optimising your GBP should happen today.
Priority 2: Professional Website ($497-$997)
Unlike Google Ads that stop generating leads the moment you stop paying, a well-built notary website compounds over time — ranking higher, generating more leads, and building your reputation month after month with no ongoing per-click cost. The $997 Webwrits Professional package typically generates $18,000+ in additional annual revenue, making the ROI extraordinarily high compared to almost any other business investment.
Priority 3: Direct Title Company Outreach (Free + Time)
Email or call the closing departments of 10 local title companies to introduce yourself and your services. This costs nothing except your time and generates the highest-value client relationships available to any signing agent. One title company relationship worth just 6 signings per month at $140 each represents $10,080 in annual direct revenue from a single relationship.
Priority 4: NNA Directory Listing ($159/year)
NNA membership includes a listing in the NNA signing agent directory, which title companies actively use to find qualified certified agents in their area. This listing alone can generate multiple direct signings per month in active real estate markets, making the membership fee very easy to justify from a pure return-on-investment perspective.